Next week's big Microsoft announcement is the software giant's last chance to convince the world that its legacy Windows operating system has any relevance to our innovation landscape.
The preview of its upcoming Windows 10 operating system is expected to be consumer-focused, and is being live-streamed starting at noon Wednesday.
Still fresh in the mind of its target demographic is Microsoft's disastrous, tone-deaf Windows 8, which left users frustrated by the absence of the familiar start button and desktop — and struggling with hidden mechanisms like so-called "charms" that were activated only by swiping the screen just so.
At first blush, Windows 10, which is expected to hit shelves by the end of the year, looks like the best of both worlds, with elements familiar to the widely used Windows 7, like the start menu, as well as elements from the newer system that were well-received by users, like live tiles.
The app store and core functions will be consistent across PCs, tablets and phones, Microsoft promises. A new so-called quadrant layout allows the user to easily snap apps to the screen for four-way multitasking, and the start menu is back as a space that can be customized and contains live tiles, or a quick status preview of apps and programs.
Not only does this new system need to be built to seamlessly integrate with smart-home innovation and wearable fitness devices, it also must help reclaim Microsoft's waning ownership of the Internet.
Recognizing this, the company has commissioned an entirely new, feature-rich way to surf the Web, code-named Spartan, which may also be unveiled at the event. Either way, the Internet Explorer browser is finally set to be replaced, and the new version released with Windows 10.
Within Microsoft, there's an enthusiasm around the new operating system that is very different than the rampant tamping down of expectations and at times, plain nervousness, that I recall prior to the Windows 8 unveiling about three years ago. Tellingly, the head of Microsoft's Xbox multimedia console publicly stated yesterday that Windows 10 could be the "best operating system we've ever created for gamers on PC."
That's big talk from the humble Redmond-based crew.
While it won't be hard to top Windows 8 — largely shunned by consumers and adopted by just one in five businesses — winning back the hearts and minds of software users will take a level of intuition that Microsoft hasn't shown in many years.
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