Boston residents looking to hit the packie at 10 a.m. on Sunday will still have to hunt high and low to find stores taking advantage of a new state law.
Only 29 of Boston's 221 package stores have petitioned the city's Licensing Board for earlier openings — and not all of those have decided to make the change. Some owners say they'll instead open at 11 a.m., and others will stick with their current noon openings and take a wait-and-see approach with an eye on the competition.
Atlas Liquors in West Roxbury will start selling at 10 a.m. tomorrow. "We do need to open to remain competitive," said co-owner Jeff Fine, whose Quincy and Medford locations also will open at 10 a.m. "There's always the fear of losing customers. To be in a position where your competitor is able to service them and you're not servicing them is a mistake."
While sales in those two extra hours may be negligible, according to Fine, "How many customers would feel that you turned their back on them … and won't come back again?"
State Rep. Steven Howitt (R-Seekonk) filed the legislation, signed by Gov. Deval Patrick in July, because package stores in his district wanted to be on a level playing field with those in neighboring Rhode Island, which changed its opening time to 10 a.m. last year.
"We're going to open and see how it goes," said John McIntyre, owner of Morrissey Boulevard Wines & Liquors in Dorchester, Kelley Boulevard Wines & Liquors in North Attleboro and Route 106 Wines & Spirits in Mansfield. "I can't imagine it's going to be that much business — maybe during football season when people are going to the games."
Jobi Liquors, on Cambridge Street in Boston, also will open at 10 a.m. tomorrow. Owner Dorothy Ryan, who said she felt compelled to make the change under the assumption that "everybody else" is going to open at that time, was surprised to hear only a small fraction of the city's package stores were going that route.
"I thought everybody would be applying," she said. Ryan anticipates some eventual extra income from summer beachgoers and boaters and perhaps over the holidays. "We're just going to see what happens," she said.
Dorchester's Harborpoint Liquors petitioned for the earlier hours, but owner Paul Lynch isn't sure he'll make the change. "I just don't really think it's going to be that much business for those two hours," he said. "I will see what some of our regular customers are saying when they come in."
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