Tamr of Cambridge to add 3 well-known advisers

Tamr, a Google-backed bid data start-up that has raised $16.1 million in venture funding, will add three well-known advisers to the company.

Frank Moss, an entrepreneur and former head of the MIT Media Lab, Dave Girouard, founder and CEO of Upstart, and Christopher Ahlberg, CEO of Recorded Future, will join the Cambridge company as advisers.

"It's an honor to welcome these great leaders as advisers," said Tamr co-founder and CEO Andy Palmer. "Frank, Dave and Christopher are all pioneers in technologies that disrupted traditional industries and opened up new markets — the opportunity we now have with Tamr. They're bringing fresh insights, ideas and energy to our business."

Tamr, funded by Google Ventures and New Enterprise Associates, connects data sources and helps companies analyze the information.

"Fast, accurate data integration is essential," said Ahlberg. "It's great to be in on the ground floor of Tamr, providing advice and experiencing first-hand the tremendous possibilities of this technology."

Moss, who was in charge of the Media Lab from 2006 to 2011, said becoming an advisor was easy for him.

"Deciding to advise Tamr was a no-brainer for me," Moss said.

Girouard said the ability to analyze data has become incredibly important.

"At Upstart, we've learned that using new data sources to make credit lending decisions creates tremendous value," said Girouard. "Tamr enables analysts to integrate new data sources quickly and easily, so that every analytics-driven company can now leverage all their data to improve decisions."

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