AUGUSTA, Maine — Maine's Department of Marine Resources has appointed members to a new board aimed at boosting the state's marketing effort in the lobster industry.
The Maine Lobster Marketing Collaborative Board will include state officials like George Gervais, the commissioner of the state's Department of Economic and Community Development, as well as lobstermen and marketing experts.
The 11 board members will devise strategies and tactics on marketing lobsters to consumers, restaurants and retailers.
The Maine Lobster Marketing Collaborative Board is part of a five-year initiative by the state to increase sales of the state's best-known seafood. The annual marketing budget for lobsters increased more than six-fold to $2.2 million under a law that took effect in October.
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